This is going to be a fascinating case to watch: the owners of the Times Square billboards vs. the owners of the movie Spiderman - Digital ads entangle "Spider-Man". In this case, the movie makers inserted their own ads into the Times Square billboard space so the billboard owners are suing, claiming Sony had no right to do this. Do they? I wonder if they changed the ads in Vanilla Sky? I know there's technology to do this for sports broadcasts ...
This is tangle I'm glad I don't have to sort out. Thanks to Lance at Glassdog for this story.
Posted by Lee at April 15, 2002 12:11 PM